20 December 2019 | Admin | 0 Comments
231% increase in traffic at Rightmove after Christmas Day
Are you planning to sell your property in 2020? Well pay close attention because the below statistics from the number one property portal in the UK Rightmove reveal how getting your property online now can dramatically impact how many potential buyers see your property online and book up viewings for the New Year. So, load them up now!
Our partners at Rightmove have released data that shows property searches doubling over Christmas and New Year last year. As to be expected, page visits were low on Christmas day, however, as illustrated by the graph below, Rightmove traffic spikes daily until the 29th December.
As you can see, there is a quiet period around New Year’s Eve but then a serious ‘pickup’ in page visits in the early days of the New Year.
From the 26th December the traffic sky rockets reaching over 40mn hits.
Interestingly, this trend isn’t just seen on Rightmove - we have found a similar pattern with analysis of I Am The Agent visits, the enquiries and clicks practically double over the Christmas and New Year period.
These trends most likely exist because after Christmas is done and dusted, moving to a new house is the next big thing on people’s ‘new year resolution list’ and they’re ready to start making plans for the new year.
So What Does It Mean For Landlords and Vendors?
It means if you’re looking to sell early in 2020, you need to ‘beat the Post-Christmas rush’ and get your property online to take advantage of the number of potential buyers rushing to Rightmove, ZPG and I Am The Agent.
There’s no need to panic though, here at I Am The Agent we are 24/7, so you can add your property and once we have carried out the online valuation and checked ID’s you can be online in 24hrs! Ready for the 26th of December – putting you in a great position for viewings in January.
We can make sure your property stands out from the crowd online, with premium listings on Rightmove and Zoopla and professional photography that will jump out at potential home hunters. I Am The Agent is the oldest established online estate agency with other 10year experience and an excellent Trustpilot, which not only means we are a name you can trust, but we also can get your property shown to millions and at a fraction of the cost of traditional estate agents and we come with thousands of potential buyers. By having your property online during the Rightmove 'rush' and having a nationwide agent on your side, you're likely to find the right buyer or tenant within no time!
FIND OUT HOW MUCH YOU PROPERTY IS WORTH WITH OUR FREE ONLINE VALUATION
*Sources: I Am The Agent, Rightmove, Google Analytics.